Yanwari Jozu - Rilakkuma Seikatsu 7 (Aki Kondou, October 2010).Bonyari Kinenbi - Rilakkuma Seikatsu 6 (Aki Kondo, August 2008).Utatane Kibun - Rilakkuma Seikatsu 5 (Aki Kondo, September 2007).Kuma Goyomi - Rilakkuma Seikatsu 4 (Aki Kondo, September 2006).Tori Dayori - Rilakkuma Seikatsu 3 (Aki Kondo, May 2005).Dararan Biyori - Rilakkuma Seikatsu 2 (Aki Kondo, November 2004).Rilakkuma Seikatsu - Daradara Mainichi no Susume (Aki Kondo, March 2004). As of March 2020, character merchandise has generated a total of $10 billion in retail sales revenue across Asia. In May 2010, Rilakkuma ranked as the fifth most popular character in Japan in a survey of the Character Databank. Initial sales for the Rilakkuma product line were low but slowly picked up popularity in 2004, with Rilakkuma breaking the stereotype of cute characters needing to be energetic. San-X has announced on its Japanese website that Rilakkuma's Theme Park Adventure will be released worldwide exclusively on Netflix on August 25, 2022. In October 2020, it was announced another stop-motion series Rilakkuma's Theme Park Adventure will be released on Netflix. It is directed by Masahito Kobayashi and written by Naoko Ogigami, with Mikako Tabe voicing Kaoru in Japanese and Lana Condor voicing Kaoru in English. Ī stop motion animated series called Rilakkuma and Kaoru began streaming on Netflix on April 19, 2019. In September 2018, a second pop-up shop opened at the New York City's Times Square. In September 2017 San-X opened its first temporary pop-up Rilakkuma shop in Florida, USA. Marketing and distribution Īlong with stationery and product lines, Rilakkuma has collaborated with multiple organizations, brands, and character cafes. Chairoikoguma has defined fangs when its mouth is opened, as well as bear-shaped honey patches on its feet and rear. Korilakkuma finds it one day in the forest and befriends it, bringing it to meet Rilakkuma and Kiiroitori. "Brown little bear") is a brown honey bear introduced in 2016. Chairoikoguma Ĭhairoikoguma ( チャイロイコグマ, lit. He can leave his cage at any time and takes care of both Rilakkuma and Korilakkuma. "Yellow bird") is Kaoru's pet yellow bird introduced in Rilakkuma Seikatsu in 2003. It has a mischievous personality and loves pranks. It has a red button on its chest and does not appear to be a real bear. Like Rilakkuma, it appeared in Kaoru's apartment one day and was named by Kiiroitori. "Little relaxing bear") is a white bear introduced in Rilakkuma Seikatsu in 2003. It is accompanied by other creatures in the series, who also have their own character lines. The zipper on its back reveals that his appearance is a costume, and its true form is unknown. In Rilakkuma Seikatsu, which describes its origin story, it appears one day in the apartment of a female office worker named Kaoru, who only appears as a silhouette. Rilakkuma was launched in 2003 and first seen in San-X's four-panel comic series titled Rilakkuma Seikatsu. San-X initially found Rilakkuma too gangly and had preferred characters with small hands. This inspired her to create Rilakkuma, with its name a portmanteau of the words "relax" ( リラックス, rirakkusu) and "bear" ( 熊, kuma) Rilakkuma was designed with a slightly sloppy posture because Kondo found it amusing, believing that it should look "cute", yet "out of place." Kondo had also designed Rilakkuma with a zipper on its back, which became one of its quirks. After watching a TV show about dogs at the height of the pet boom in Japan, Kondo not only wanted a pet dog, but also envied its life, as she was busy with work and hoped to relax more. At the time, San-X ordered staff members to create one character per month. San-X employee Aki Kondo had previously created characters such as Amagurichan and Mikanbouya. Along with picture books and comics, a stop-motion animation series titled Rilakkuma and Kaoru was broadcast in 2019. After the character's launch in 2003, Rilakkuma has been featured on stationery and merchandise created by San-X, as well as several collaboration cafes. Rilakkuma ( リラックマ, Rirakkuma) is a fictional character produced by the Japanese company San-X and created by Aki Kondo.
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